In the fall of 2022, Maxwell was enjoying a special hand-rolled cigar that his friend had brought from Pinar del Río Province of Cuba. He was savoring the cigar with a glass of bourbon in hand at his home bar along with his wife Lenisse (Bee). Knowing his passion for cigars, Bee said to him, “Why don’t you turn your passion into a mobile cigar lounge?” She then drew the concept on a napkin.